15 Most Expensive Logos Ever Made (And What They Cost)
From Symantec's $1.28 billion rebrand to BP's $211 million sunflower — discover the 15 most expensive logos ever designed and whether they were worth the price.
9 min readFeb 10, 2026
Inspiration
Best Inspiration Logo Designs
Browse 4 curated collections of the best inspiration logos with design analysis, color palettes, and expert insights.
Inspiration
25 Most Famous Logos of All Time (And Why They Work)
Explore the 25 most famous logos in history — from Nike's Swoosh to Apple's bitten apple. Learn what makes these iconic logos unforgettable and how they built billion-dollar brands.
9 min readFeb 10, 2026
20 Brilliant Logos with Hidden Messages You Never Noticed
Discover 20 logos with genius hidden messages, arrows, and symbols — from FedEx's arrow to Amazon's A-to-Z smile. Once you see them, you can't unsee them.
9 min readFeb 10, 2026
18 Best Logo Redesigns That Actually Improved the Brand
See 18 brilliant logo redesigns with before-and-after analysis — from Burger King's retro revival to Mastercard's wordmark drop. Learn what makes a redesign succeed.
9 min readFeb 10, 2026
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